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By Design.

We make impactful, responsible design visible and empower the people shaping a better future.
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UX Design Awards Spring 2027 Edition

Companies, agencies, freelancers, and young talents have until November 17 to submit their work for the UX Design Awards – Spring 2027.
You can find all the details about this global competition for outstanding experience design on the UXDA website.
How to Enter
Become a member
2500+
Designers
in our Network
15+
Annual
Events
11+
International
Partnerships
Good design starts with the right questions and a clear sense of responsibility: How do we want to live? How does design shape our environment? And whom does it ultimately serve?
Since 1968, IDZ has created space for these questions: as a platform for know-how exchange, as a network, and as a stage for the most compelling solutions.
Discover our Topics

our members

Our network of companies, agencies, studios, researchers, and creatives is united by the belief that good design drives positive change.

Discover our Members
I unlock new potential in the Future of Health.
by design
Beate Woehrle
Transformation Designer & Consultant
Individual Member
Beate Woehrle
Beate Woehrle bridges the worlds of creativity and healthcare. The multi-award-winning designer, researcher, and lecturer demonstrates how creative skills foster innovation and provide lasting relief for both staff and patients.
Visit Website
I make the world tangible.
by design
Jürgen Hess
Managing Director, FSB
Company Member
Franz Schneider Brakel
For over 100 years, FSB has crafted door and window handles in Germany – combining quality craftsmanship with a broad range of materials and finishes.
Visit Website
I make democracy experienceable.
by design
Christina Rühlmann
Director Communications, Archimedes Exhibitions
Company Member
Archimedes Exhibition
Archimedes Exhibition develops exhibitions, brand spaces, installations, and apps. In doing so, they address complex scientific, social, or political topics, presenting them in a way that makes them accessible to the public.
Visit Website
I'm saving the forest.
by design
Emma Rahe
Student Aalto University
Individual Member
Emma Rahe
Emma Rahe studies creative sustainability in Helsinki and has a keen interest in a positive integration of AI into the design process. She won the German Ecodesign Award, and is the designer behind our Bundespreis award trophy.
Emma's LinkedIn
I’m strengthening the common good.
by design
Michael Volkmer
Managing Director, Scholz & Volkmer
Company Member
Scholz & Volkmer
Since 1994, Scholz & Volkmer has combined creative digital communication with a strong commitment to climate neutrality and “Shared Value.”
Visit Website
I help brands make decisions.
by design
Kai Gehrmann
Business Owner, büro gehrmann
Company Member
büro gehrmann
büro gehrmann works with mid-sized market leaders and ambitious challengers – shaping direction through sparring and co-design with leadership teams.
Visit Website

Membership Benefits

Access expertise, expand your network, and increase your impact within the design community.

As an Individual

Good Network

Connect with design experts, companies, agencies, emerging talent, and networks from industry and policymaking.

Good Visibility

Raise your profile by sharing ideas, experiences, and achievements through our channels, events, and publications.

Good Insights

Gain fresh perspectives and valuable know-how on the developments shaping design, from sustainability and AI to leadership, technology, UX, and inclusion.

As a Company or Agency

Good Positioning

Position your organization as a leading voice in the industry and make your expertise visible across our network.

Good Know-how

Support the professional development of your employees through our know-how formats and exchange with experts from our network.

Good Recruiting

Strengthen your employer brand and connect with emerging talent as well as established experts from design, research, and innovation.

Good for the Team

All your employees have access to the membership benefits.

Good connections.
Good visibility.
Good positioning.
Become a Member

Event Calendar

Key dates in the design community at a glance: IDZ formats, award dates, and events by our members, partners, and international design community.

4
Nov 2026
By Members
Know-how
Tools Don't Decide: Design Practice and Education in Times of AI
06:00 p.m.
Berlin Science Week: HTW Berlin
Register here
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‍

Where does assistance end and where does the transfer of responsibility begin? What role do judgment, attitude, and responsibility play?

Never before have designers had access to so many tools. Yet never before have questions of responsibility, quality, and human judgment been as relevant as they are today. We develop AI systems, while at the same time these systems are reshaping our work, our thinking, and our decisions.

As AI generates content, informs decisions, and influences creative processes, a critical question emerges: who is responsible, the technology, its developers, or those who use it? Artificial intelligence accelerates workflows, expands creative possibilities, and blurs the boundaries between humans and machines. At the same time, it creates new challenges: algorithmic bias, opaque decision-making, questions of copyright, accountability, and broader societal impact.

This event explores AI not as a promise of innovation, but as a design and leadership challenge. What responsibilities do designers and design leaders carry when implementing intelligent systems? How is AI transforming the roles, skills, and ways of working within design teams? And which capabilities will remain uniquely human in the future?

A further focus is on design education. As research, visualization, and concept development become increasingly supported by AI, what will students need to learn going forward? What role will creativity, critical thinking, judgment, and ethics play in an AI-driven world of work? Bringing together perspectives from design, technology, academia, and education, the event examines what a responsible future of design might look like and why human values and judgment become even more important as our tools grow more powerful.

In collaboration with the Berlin University of Applied Sciences (HTW Berlin) and the Association of German Industrial Designers (VDID).

17
Nov 2026
UX Design
Call for Entries: UX Design Awards, Spring 2027
11:59 p.m.
Deadline extended
Enter now
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‍

Companies, agencies, freelancers, and young talents have until November 17 to submit their work for the UX Design Awards – Spring 2027. You can find all the details about this global competition for outstanding experience design on the UX Design Awards website.

17
Nov 2026
Exchange & Discourse
Members Only
Animals in Power: The Story of the Federal Eagle
06:00 p.m.
IDZ Eventspace at Metropolenhaus
Registration for Members
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One eagle, countless associations - and a remarkable design story. IDZ board member Rayan Abdullah takes us behind the scenes of the redesign of the German Federal Eagle and explores what it means to rethink one of Germany’s most recognisable symbols.

What makes an eagle a symbol of state power? And how much design freedom lies within one of the country’s most iconic emblems?

In the lecture "Animals in Power - The Federal Eagle", designer, typographer, and IDZ board member Rayan Abdullah traces the history, symbolism, and visual evolution of the German Federal Eagle.

From its origins as a symbol of divine authority and rulership to its associations with strength, justice, and national identity, the eagle has taken many forms over the centuries. The lecture explores heraldic traditions, changing visual styles, and the challenge of translating a historic emblem into a contemporary graphic mark.

Drawing on his own experience redesigning the Federal Eagle for the visual identity of the German Federal Government, Abdulla offers rare insights into the design process. Through concrete examples, he demonstrates how proportions, form, feather structure, and expression shape the perception of a symbol, and why functionality, recognisability, and a distinctive visual language are essential.

A lecture about the power of visual symbols, the responsibility of design, and the balance between tradition and contemporary relevance.

For everyone who wants to do more than see design - for everyone who wants to understand it.

Exchange
& Discourse

Recognition
& Visibility

Network
& Community

Learning
& Know-how

What we do

Exchange & Discourse

Design thrives on the exchange of diverse perspectives. Through panels, talks, symposia, and other formats, we bring together stakeholders from design, business, academia, and policymaking to share knowledge, discuss current challenges, and generate new ideas for the future.
Our formats foster connections, highlight relevant topics, and strengthen the discourse on the role of design in society, the economy, and transformation.

Recognition & Visibility

Our Awards: UX Design Awards & German Ecodesign Award
Exhibitions: Ecodesign Roadshow, “Green up your life” for Deutsche Bahn, Universal Design: Exhibition and Publication, and many more.
Great design deserves visibility. Through our awards, we recognize outstanding achievements and innovative approaches while strengthening the reputation of designers, teams, and organizations.
Our awards generate international recognition and demonstrate the valuable contribution design can make to business, society, and the environment.

Network & Community

Universal Design Competence Network
Design Led Innovations for Active Ageing (DAA)
Berlin Poland, Berlin China, and more.
Great ideas emerge through exchange. That is why we bring together people, organisations, and perspectives to foster new connections, collaborative projects, and long-term partnerships.
Our members benefit from a strong network spanning design, business, research, and policymaking. Together, we create space for exchange, collaboration, and new ideas that help shape tomorrow.

Learning & Know-how

Know-How Sharing on Site: IDZ Insight Lab, IDZ Member Circles, IDZ Academy
Whitepaper Publications
Continuing Education Programmes: Ecodesign for SMEs, Design & Company, and Design Management for SMEs
Knowledge grows through exchange. That is why we create formats that enable members to share experiences, learn from one another, and develop new perspectives.
Our expert and peer-learning formats foster the exchange of know-how, create valuable connections, and support professional development among peers.

Our Expertise

Our work spans a broad range of topics and activities. At its core are three focus areas in which we have built particular expertise: UX Design, Ecodesign, and transfer of Know-how.

UX Design

We believe better user experiences create better products and services. Through the UX Design Awards, we have been advancing excellence in user-centered design for over a decade.

Discover UX Projects

Ecodesign

Sustainability is one of the defining challenges of our time. Through the German Ecodesign Award, we have been driving visibility and recognition for ecological innovation since 2012.

Discover Ecodesign Projects

Know-how

Our know-how-sharing formats create space for the exchange of practical experience, methodological expertise, and technical know-how. Here, our members learn from one another, reflect on current challenges, and further develop their expertise together.

Discover our formats