With the specialist conference “International Design Forum” IDZ focuses on relevant design issues and developments in the areas of mobility and transportation. The full day forum takes place in the „Public Transport und Interiors“ (PTI) area of InnoTrans, the world’s leading trade show for transport and mobility in Berlin.

Conference topics focused on subjects such as design and materials in transport interiors, design for mobility and user focus in mobility.

The forum presents globally recognized corporations and design studios such as Deutsche Bahn, Siemens, Bombardier Transportation, Lantal, BMW Group Designworks, Designaffairs, Edenspiekermann, Frog, Priestmangoode, N+P Industrial Design, Seymourpowell, Spirit Design or Tangerine among others.

Past Events

Wednesday, 9/21/2016
10.30 am–4.45 pm
IDZ Event

International Design Forum | InnoTrans 2016
Experience Mobility – Focusing on the User

Innovative Concepts and Solutions for User Centered Design in Public Transport and Interiors

International Design Center Berlin (IDZ) and InnoTrans invite trade professionals to attend the one-day convention "International Design Forum" on September 21, 2016. Entitled "Experience Mobility – Focusing on the User" this year’s edition will focus on the correlation of user centered design, public transport and transportation interiors, discussing relevant projects and current developments.

To design mobility for all users – both today’s and future ones – is a great challenge. New concepts must meet a wide range of requirements and desires, likewise anticipate technological innovations and coming necessities.

Entry free of charge for trade fair visitors.
Language: English | Simultaneous translation in German

The International Design Forum takes place within the InnoTrans Convention / Public Transport & Interiors (PTI) Forum.
Program InnoTrans Convention 2016
InnoTrans Trade Grounds

International Design Forum 2016
Public Transport & Interiors Forum
September, 21. 2016, 10.30 am – 4.45 pm
CityCube Berlin, Level 3, M1-3
Messedamm 26
14055 Berlin
Route via GoogleMaps


10:30 - 10:45 am | Opening & Welcome
Karsten Henze, Head of CI/CD and Creation, Deutsche Bahn; Chairman of the Board, IDZ - Internationales Design Zentrum

10:45 - 11:30 am | Keynote 1
David Cleaves Executive Creative Director, Frog | "Mind the Gap: How we can build user-friendly ‘Bridges’ to the Multi-Modal Future"

11:30 - 12:15 am | Keynote 2
Paul Priestman Director, PriestmanGoode | "The role of future thinking in improving user experience"

12:15 - 1:00 pm| Keynote 3
Nicole Michel Teamlead Industrial Design Interiors and Mattias Jansson Industrial Designer, Bombardier Transportation | "C30 – Metro Stockholm. Developed with the support of a supplier-driven Industrial Design process"

1:00 - 2:00 pm | Lunch break

2:00 - 3:15 pm | Inspiration- und Group-Sessions Part 1:

  • Christiane Bausback Managing Director, N+P Industrial Design | "Experience Mobility – How user journeys are changing transportation"
  • Jan Wielert Managing Director und Benjamin Carr Senior Designer, Büro Staubach | "Mobility & Design – Mobile Spaces"
  • Joy Grover Marketing Manager, tangerine | "How design can take the pain out of the train"

3:15 - 3:30 pm | Coffee break

3:30 - 4:45 pm | Inspiration- und Group-Sessions Part 2:

  • Giuseppe Attoma CEO und Kai Alexander Gehrmann Managing Director, attoma Group | "Focusing the customer journey: User-centered service design standards for Grand Paris Express metro stations"
  • Ilona Illing Director Design, Lantal Textiles | "Spotting and elaborating trends for a customer-centered interior"
  • Pia Betton Partner, Edenspiekermann | "From authority to best buddy"

Moderation: Mauro Rego Managing Partner & Service Designer, Boana

Download Program International Design Forum | InnoTrans 16

Wednesday, 9/24/2014
IDZ Event

International Design Forum
Comfort, Functionality and Design

Innovative Concepts and Solutions for Public Transport and Interiors

Design and mobility are closely interlinked. Creating accessible mobility for all is a fundamental challenge of our time. New concepts are sought-for, that ensure to meet highly different needs and requirements.

The IDZ (International Design Center Berlin) and the fair InnoTrans 2014 host a one-day design forum focusing on the connections between design and mobility in public transport. The topic of the forum reflects current developments and future questions in several presentations and discussions. Free entry for trade visitors and IDZ guests.

Messe Berlin GmbH
Messedamm 22
14055 Berlin

Halle 6.1


Lena Sudmann
T +49 (0)30 61 62 321 0
F +49 (0)30 61 62 321 19
E innotrans@idz.de

Become a member

About IDZ

How to find us

IDZ e.V.
Am Park 4
10785 Berlin