Cities are full of stories - at the same time, contradictory, overlapping and inseparable connected with each other. Living the City tells more than 50 stories about projects from architecture, art and urban planning in the main hall of the former Berlin-Tempelhof airport. The exhibition of the national urban development policy shows processes and possibilities for action in cities all over europe.

More informations: livingthecity.eu

We would like to invite you to our next CN-BC “Go to China” digital meet-up on 8 December, starting at 9:00 am and finishing at 10:30 am (CET).

"What kinds of market entry strategies exist and which ones apply for whom when entering the Chinese market?” In the first meet-up in our new series on China Market Entry Strategies, we will focus on this important question, which – given the allure of the Chinese market – is likely to occupy many of you.

For all of China's economic attractiveness, companies should be aware of the risks of entering the market. Strong competition, a sometimes unclear legal situation and cultural differences are typical challenges that newcomers have to deal with. This is all the more relevant for small and medium-sized enterprises with limited financial and human resources. Here, risks and opportunities should be carefully assessed in advance.

We are looking forward to discussing the most relevant questions in this context with you and our guests: Which strategies exist and which ones are the best match for your company? What opportunities does entering the Chinese market offer your company? What are the typical Do’s and Don'ts?
We have invited three highly competent experts to join us for the meet-up:
• Ms. Sandra Schulze, Area Manager China, Berlin Partner for Business and Technology,
• Mr. Mathias Mueller, Managing Director of the German Centre for Industry and Trade Taicang,
• Mr. Achim Richter, Senior Partner of the consultant network Kleef&Co with focus on market entry in China.

After the panel discussion there will be an opportunity for participants to join in with comments and questions.

Register now under the following link: zoom.us

We look forward to seeing you!