Keynotes and roundtable discussions with experts from BSH, i-mmersive, forwerts, Philips, Siemens and wirDesign will stimulate conversations on topics such as AI-empowered design processes, learning based on XR, a future without apps, design management, strategic leadership and ethical brands.

As with our past Member Circles, you can expect a friendly space for knowledge sharing among senior professionals from our member companies, UX Design Awards jury members, and select guests in corporate and consultancy roles.

Get ready for the following keynotes and roundtables:

Keynotes

AI-driven Personalized XR Training
Fax Quintus, CEO, i-mmersive

Trained Intelligence, Real Feedback: AI as a Sparring Partner in the Design Process
Sven Köppel, Digital and Marketing Strategy, wirDesign
Lukas Linden, Visual Design Director, wirDesign

Rethinking Design Reviews
Atike Pekel, Lead Designer, Philips Experience Design

Design Management in an International Multi-Brand Organization
Anna Raveling, Design Management, BSH Home Appliances Group

App-less Futures
Filippos Petridis, Design & AI Expert, Siemens

Commitment to Responsibility: A Plea for the Socially Oriented Brand in Times of Chaos
Nadine Rosenkranz, Creative Director, wirDesign


Roundtables (concurrent tracks)

Leadership Reframed — Leveraging a Design Mindset for Greater Impact in Digital Developments (Including AI)
Alexander Livigni, Partner – Unit Director, forwerts
Julian Schwarz, Founder & Sen. Partner – Managing Director, forwerts

AI as a Sparring Partner in the Design Process
Sven Köppel, Digital and Marketing Strategy, wirDesign
Lukas Linden, Visual Design Director, wirDesign


We welcome you to join in the conversation, to share knowledge and make new acquaintances over the course of the afternoon. In the evening, we invite you to a networking get-together with tasty food and drinks.

Keynotes and roundtables will be held in English.

This IDZ Member Circle event is tailored specifically for professionals in corporate roles and design consultancies. Participation is limited to employees of IDZ company members. For any questions please contact us.

Co-hosted with wirDesign

Co-hosted with wirDesign

Together with IDZ member Experience One, we will host an inspiring evening:

As in our last event in January, we will again create an informal space for the mutual exchange of knowledge between jury members of the UX Design Awards, and representatives of IDZ member companies and agencies.

This time we will invite several speakers to take us through their current work and diverse perspectives on designing in an evolving AI landscape.

Program overview:

AI Case Studies

UX Designers Focus on People – AI Won't Change That.
Sandra Brügmann, Head of Digital Experience at Intuity Media Lab Hamburg
Bernhard Staiber, Head of Digital Experience Design at Intuity Media Lab Stuttgart

What GPTs Can Do For You – a Make Happen Session
Ravi Popat, Strategic Designer at Manyone

Charting the Course for Better UX in GenAI Products
Michelle Castañeda, Principal Service Designer at Deutsche Telekom

People and Processes

How to Design Increasingly Mature AI Solutions
Luise Hübbe, Managing Director and Chief Strategy Officer at Experience One
Holger Grünwald, Managing Director, Design at Experience One

UX in the Era of Symbiotic Intelligence
Gowri Sunil Mohan, UX Researcher at VW Group Future Center Europe
Nico Pressler, Senior Exterior Designer at VW Group Future Center Europe

Outlook

Food for Thought: Design in the Era of AI
Sofia Ryan, Principal Design Director at Microsoft

The talks and discussions will be held in English.
Talk recordings will be made available for IDZ members.

This IDZ Member Circle event is tailored specifically for professionals in corporate roles and design consultancies. Participation is restricted to employees of IDZ company members. For any questions please contact us.

Co-hosted with Experience One