With Type is Image, Die Neue Sammlung continues its tradition of inviting important contemporary designers to a site-specific installation. Paula Scher, who has been shaping graphic design with her innovative creativity for over five decades, has accepted this invitation with a walk-in exhibition of her work.

Until September 2024, the exhibition shows commissioned works from Scher's beginnings to the present day: from the appearance of the Public Theater in New York to the campaign for Rockaway Beach after the destruction caused by Hurricane Sandy in 2012 to her room and façade designs.

From the floor to the walls to the hanging letters and posters, the exhibition Type is Image offers visitors the opportunity to be surrounded by Paula Scher's work. Even the display cases are supported by letters. From every angle, new perspectives and interesting interplays of different works emerge.

All details and competition dates and deadlines are available the awards website.

On 2 May, we will continue our DESIGN INSIGHTS series as part of Berlin Design Week. Our guests are Jakob Lehr and Jan Hillmann-Regett, founders and owners of the design office Mattership, who will present the project E-Bike-City (ETH Zurich) and ask: How good can it get?

The vision: The inclusive city of tomorrow will dedicate 50% of all streets to micromobility such as two-wheelers and pedestrians. The two designers provide practical insights into the communication of this radical research project and report on how the joyful collaboration of design and research enables social discussion, conviction and concrete change.

When?
2 May 2024 at 6:00 p.m. (admission starting at 5:30 p.m.).

Where?
feldfünf, Fromet-und-Moses-Mendelssohn-Platz 7-8, 10969 Berlin, Germany.

The event will be held in German, admission is free. Since the number of seats is limited, we ask for binding registration.

Register here on the UXDA website.

With Type is Image, Die Neue Sammlung continues its tradition of inviting important contemporary designers to a site-specific installation. Paula Scher, who has been shaping graphic design with her innovative creativity for over five decades, has accepted this invitation with a walk-in exhibition of her work.

Until September 2024, the exhibition shows commissioned works from Scher's beginnings to the present day: from the appearance of the Public Theater in New York to the campaign for Rockaway Beach after the destruction caused by Hurricane Sandy in 2012 to her room and façade designs.

From the floor to the walls to the hanging letters and posters, the exhibition Type is Image offers visitors the opportunity to be surrounded by Paula Scher's work. Even the display cases are supported by letters. From every angle, new perspectives and interesting interplays of different works emerge.

With Type is Image, Die Neue Sammlung continues its tradition of inviting important contemporary designers to a site-specific installation. Paula Scher, who has been shaping graphic design with her innovative creativity for over five decades, has accepted this invitation with a walk-in exhibition of her work.

Until September 2024, the exhibition shows commissioned works from Scher's beginnings to the present day: from the appearance of the Public Theater in New York to the campaign for Rockaway Beach after the destruction caused by Hurricane Sandy in 2012 to her room and façade designs.

From the floor to the walls to the hanging letters and posters, the exhibition Type is Image offers visitors the opportunity to be surrounded by Paula Scher's work. Even the display cases are supported by letters. From every angle, new perspectives and interesting interplays of different works emerge.