The ›Universal Design quality label‹ is a unique form of product labelling and the first to combine an assessment and distinguishing of technical and aesthetic characteristics alongside a consideration of product usability. It is awarded to products that meet the criteria of Universal Design, meaning that they are easy to handle, technically sound and designed to be used by people of all generations. For consumers, the label provides confidence that a product is well designed, intuitive and safe to use. For manufacturers in the consumer goods sector, a successful assessment can bring competitive advantages. These benefits are safeguarded on all sides thanks to the unique combination of the three assessment elements on which the label is based.

The following are evaluated:
- quality according to the criteria of Universal Design
- usability, by test persons 
- technical reliability, by the independent testing institution TÜV NORD CERT

The quality label has been developed in cooperation with Rat für Formgebung and TÜV NORD CERT, funded by the Federal Ministry of Economy.


Ingrid Krauss
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50 Years IDZ

Design in Focus

As part of the IDZ's 50th anniversary, students of the Industrial Design and Communication Design courses at the HTW Berlin interviewed designers, scientists and entrepreneurs on the current role of design and their vision for its future.