Cities are full of stories - at the same time, contradictory, overlapping and inseparable connected with each other. Living the City tells more than 50 stories about projects from architecture, art and urban planning in the main hall of the former Berlin-Tempelhof airport. The exhibition of the national urban development policy shows processes and possibilities for action in cities all over europe.

More informations: livingthecity.eu

We would like to invite you to our next CN-BC “Go to China” digital meet-up on 8 December, starting at 9:00 am and finishing at 10:30 am (CET).

"What kinds of market entry strategies exist and which ones apply for whom when entering the Chinese market?” In the first meet-up in our new series on China Market Entry Strategies, we will focus on this important question, which – given the allure of the Chinese market – is likely to occupy many of you.

For all of China's economic attractiveness, companies should be aware of the risks of entering the market. Strong competition, a sometimes unclear legal situation and cultural differences are typical challenges that newcomers have to deal with. This is all the more relevant for small and medium-sized enterprises with limited financial and human resources. Here, risks and opportunities should be carefully assessed in advance.

We are looking forward to discussing the most relevant questions in this context with you and our guests: Which strategies exist and which ones are the best match for your company? What opportunities does entering the Chinese market offer your company? What are the typical Do’s and Don'ts?
We have invited three highly competent experts to join us for the meet-up:
• Ms. Sandra Schulze, Area Manager China, Berlin Partner for Business and Technology,
• Mr. Mathias Mueller, Managing Director of the German Centre for Industry and Trade Taicang,
• Mr. Achim Richter, Senior Partner of the consultant network Kleef&Co with focus on market entry in China.

After the panel discussion there will be an opportunity for participants to join in with comments and questions.

Register now under the following link: zoom.us

We look forward to seeing you!

Berlin Showroom presents the best of Berlin fashion to the international press and buyers and offers a unique presentation platform for pioneering and innovative designers.

Until January 4, 2021, Berlin-based fashion labels can apply to participate in presentations in five cities as well as in an online showroom.

More information and application at: berlinshowroom.com/application

Berlin Showroom presents the best of Berlin fashion to the international press and buyers and offers a unique presentation platform for pioneering and innovative designers.

Until January 4, 2021, Berlin-based fashion labels can apply to participate in presentations in five cities as well as in an online showroom.

More information and application at: berlinshowroom.com/application

Applications in the four competition categories of product, service, concept and young talent are open until 12 April 2021.
For more information: bundespreis-ecodesign.de/en

Our next CN-BC “Go to China” digital meet-up, the second part of our series on China market entry strategies, will take place via Zoom on 19. January 2021 from 9:00 am until 10:30 am (CET).

We are excited to welcome three of our network partners and look forward to introducing them to our
community:
● Shenzhen Industrial Design Profession Association (SIDA), presented by Ivy Yang, Global Business & Cooperation Division, and
● Beijing 86 Cultural Co., Ltd, presented by International Project Manager Yolanda Xiong , and
● Dongxii, presented by Co-Founder & COO Miriam Theobald.

We will also look at case studies of two Berlin-based companies within the green tech and design industries. We are looking forward to hearing about their experiences with entering the Chinese market, opportunities they were given and challenges they had to face as well as the advice they want to give.

● Sustify GmbH, presented by Founder & CEO Sonja Westphal. Sustify helps to improve compliance with social and environmental standards by educating the workforce by means of an interactive, gamified learning app.
● büro+staubach GmbH, presented by Partner & Managing Director Jan Wielert as well as Founder & Managing Director Christina Finger . büro+staubach is an industrial design agency with a focus on mobility.

All participants will have the opportunity to join in with comments and questions. We look forward to having you join our next meet-up!

Register here!

Applications in the four competition categories of product, service, concept and young talent are open until 12 April 2021.
For more information: bundespreis-ecodesign.de/en

With a population of about about 1.4 billion people, China is a very attractive market. However, to set foot in this market and with respect to localisation and marketing, international players have to overcome a number of obstacles. First of all, the language and culture are fundamentally different. Furthermore, the Chinese internet landscape has developed largely independently from the rest of the world. The big players on the international level such as Google, Wikipedia, Facebook or Slack are not freely available, while national platforms like WeChat, Weibo and TikTok are indispensable and hugely influential.

In this digital CN-BC meet-up #4, Miriam Theobald, Co-Founder & COO of DŌNGXii, will provide an overview of the nature of the "Chinese internet": what channels and possibilities are there to market your product or service digitally, and what socio-cultural needs do customers have in China today?

All participants will have the opportunity to join in with comments and questions.

We look forward to having you join our next meet-up on February 25th from 4:30 pm until 5:30 pm (CET)!

Register here