Paula Scher – Type is Image
The exhibition is dedicated to the work of Paula Scher, one of the most influential and successful graphic artists of her generation.
With Type is Image, Die Neue Sammlung continues its tradition of inviting important contemporary designers to a site-specific installation. Paula Scher, who has been shaping graphic design with her innovative creativity for over five decades, has accepted this invitation with a walk-in exhibition of her work.
Until September 2024, the exhibition shows commissioned works from Scher's beginnings to the present day: from the appearance of the Public Theater in New York to the campaign for Rockaway Beach after the destruction caused by Hurricane Sandy in 2012 to her room and façade designs.
From the floor to the walls to the hanging letters and posters, the exhibition Type is Image offers visitors the opportunity to be surrounded by Paula Scher's work. Even the display cases are supported by letters. From every angle, new perspectives and interesting interplays of different works emerge.
IDZ Event
5.00 am–6.00 am
IDZ Event
A Medium for Meaning and Well-being
In this Talent Track we will learn more about the New Talent award-winning project "Flowe: Enjoy a healthy menopausal life" and the Public Choice winner "Elsewhere with Apple"!
4.00 pm
IDZ Event
Learning from nature
In cooperation with Tegel Projekt GmbH, we invite you to an exclusive Member Circle on the site of the former Berlin-Tegel Airport. We are looking forward to an exciting networking event with our members, former winners of the German Ecodesign Award as well as members of the advisory board and jury of the award.
Our exclusive member event promises exciting insights and inspiring encounters. On June 27 at 4 PM, we cordially invite you to our next IDZ Member Circle at the Berlin TXL site.
We will be guests at the Berlin TXL Info Center, the innovation and network platform for sustainable urban development and urban technologies. Marija Marchuk and Stephanie Ambrosius-Groß will talk about the plans for the site's redevelopment: How will the former airport become the Urban Tech Republic? What makes the Schumacher Quarter a pioneering ecological and social model project in Berlin?
Following this, Robin Hoske and Felix Rasehorn, founders of the WINT DESIGN LAB based on the former airport grounds and winners of the 2023 Federal Ecodesign Award, will present their project "GOLD – Textiles from Collagen." The subsequent Q&A session and joint get-together will provide opportunities for exchange and networking.
When?
June 27, 2024, at 4:00 PM (doors open at 3:30 PM)
Where?
Tegel Projekt GmbH - Infocenter Berlin TXL
Urban Tech Republic, Building V
Flughafen Tegel 1, 13405 Berlin
The event is free of charge and will be held in German. As the number of participants is limited, please register using the link provided in the invitation. If you have any questions, please contact us at: members@idz.de
In cooperation with:
Paula Scher – Type is Image
The exhibition is dedicated to the work of Paula Scher, one of the most influential and successful graphic artists of her generation.
With Type is Image, Die Neue Sammlung continues its tradition of inviting important contemporary designers to a site-specific installation. Paula Scher, who has been shaping graphic design with her innovative creativity for over five decades, has accepted this invitation with a walk-in exhibition of her work.
Until September 2024, the exhibition shows commissioned works from Scher's beginnings to the present day: from the appearance of the Public Theater in New York to the campaign for Rockaway Beach after the destruction caused by Hurricane Sandy in 2012 to her room and façade designs.
From the floor to the walls to the hanging letters and posters, the exhibition Type is Image offers visitors the opportunity to be surrounded by Paula Scher's work. Even the display cases are supported by letters. From every angle, new perspectives and interesting interplays of different works emerge.
IDZ Event
German Ecodesign Award: Exhibition in Bolzano
The travelling exhibition “Thinking Ahead,” showcasing 2023 nominees and award winners, will be at South Tyrol's NOI Techpark in July.
From 10 to 14 July, it will be accompanied by the “By Design and by Disaster” conference at the Free University of Bozen-Bolzano. The theme “Power in Transformation” aims to provoke thought on how we handle power.
More info: https://bundespreis-ecodesign.de/en/events/ausstellungen
7.00 pm–10.00 pm
IDZ Event
Designing in an Evolving AI Landscape
In our next IDZ Member Circle/ Experience Design, we look forward to inspiring insight talks and networking, exclusively for IDZ company members and UX Design Awards judges.
Together with IDZ member Experience One, we will host an inspiring evening:
As in our last event in January, we will again create an informal space for the mutual exchange of knowledge between jury members of the UX Design Awards, and representatives of IDZ member companies and agencies.
This time we will invite several speakers to take us through their current work and diverse perspectives on designing in an evolving AI landscape.
Program overview:
AI Case Studies
UX Designers Focus on People – AI Won't Change That.
Sandra Brügmann, Head of Digital Experience at Intuity Media Lab Hamburg
Bernhard Staiber, Head of Digital Experience Design at Intuity Media Lab Stuttgart
With over five years of AI design experience, Sandra and Bernhard find the current commotion puzzling, as new technologies have always influenced our world. They question if this is a reason to abandon established UX principles. Nonetheless, Sandra and Bernhard remain eager to explore how AI will shape emerging products and services, confident that progress will be made on all fronts.
What GPTs Can Do For You – a Make Happen Session
Ravi Popat, Strategic Designer at Manyone
Ravi will speak about the potential of Generative Pre-trained Transformers, or GPTs, as a design tool and share a demo of an experimental prototype he has been working on recently for design research phases.
Charting the Course for Better UX in GenAI Products
Michelle Castañeda, Principal Service Designer at Deutsche Telekom
As AI transforms product design, Michelle will share some key learnings about how design can help to drive great customer experience within the new paradigms of GenAI technologies.
People and Processes
How to Design Increasingly Mature AI Solutions
Luise Hübbe, Managing Director and Chief Strategy Officer at Experience One
Holger Grünwald, Managing Director, Design at Experience One
AI solutions are maturing rapidly, necessitating companies to classify these solutions accurately and develop strategic plans to leverage their advancements. The evolving demands on interface design, driven by generative AI, will challenge today's designers to step out of their comfort zones. And as familiar methods become obsolete, user experiences will become more personal, spontaneous, and comprehensive.
UX in the Era of Symbiotic Intelligence
Gowri Sunil Mohan, UX Researcher at VW Group Future Center Europe
Nico Pressler, Senior Exterior Designer at VW Group Future Center Europe
We explored how AI-driven augmentation could transform our creative and innovative work at the VW Future Center. Our speech will highlight our own gains and fails and touch upon the potential human evolution needed to thrive in these shifting times. #Bias #FutureSkills #DataDeficiency #Augmentation
Outlook
Food for Thought: Design in the Era of AI
Sofia Ryan, Principal Design Director at Microsoft
AI is transforming the traditional approaches to both design thinking and design doing. Yet, there has never been a time in which creativity and empathy – qualities intrinsic to designers – have been more crucial. In her talk, Sofia will showcase examples of how AI can help us develop products that enhance human connections, embrace cultural diversity, and promote well-being. She will discuss the challenges inherent in this endeavor and emphasize why it is a challenge we must undertake.
The talks and discussions will be held in English.
Talk recordings will be made available for IDZ members.
Exclusive event for IDZ company members and jury members of the UX Design Awards only. For any questions please contact us at members@idz.de
Co-hosted by:
Paula Scher – Type is Image
The exhibition is dedicated to the work of Paula Scher, one of the most influential and successful graphic artists of her generation.
With Type is Image, Die Neue Sammlung continues its tradition of inviting important contemporary designers to a site-specific installation. Paula Scher, who has been shaping graphic design with her innovative creativity for over five decades, has accepted this invitation with a walk-in exhibition of her work.
Until September 2024, the exhibition shows commissioned works from Scher's beginnings to the present day: from the appearance of the Public Theater in New York to the campaign for Rockaway Beach after the destruction caused by Hurricane Sandy in 2012 to her room and façade designs.
From the floor to the walls to the hanging letters and posters, the exhibition Type is Image offers visitors the opportunity to be surrounded by Paula Scher's work. Even the display cases are supported by letters. From every angle, new perspectives and interesting interplays of different works emerge.
IDZ Event
German Ecodesign Award: Exhibition in Bolzano
The travelling exhibition “Thinking Ahead,” showcasing 2023 nominees and award winners, will be at South Tyrol's NOI Techpark in July.
From 10 to 14 July, it will be accompanied by the “By Design and by Disaster” conference at the Free University of Bozen-Bolzano. The theme “Power in Transformation” aims to provoke thought on how we handle power.
More info: https://bundespreis-ecodesign.de/en/events/ausstellungen