chilli mind GmbH is one of the youngest IDZ-members. The European think tank of „sharp thinkers" has over 18 years of expertise in designing complex UI-UX architectures and was founded in 2001 by Oliver Gerstheimer.

With by now more than 20 "Thinkers for the Future" chilli mind creates start-ups as a service, innovation strategies and outstanding customer-centric services and digitalized process and product systems for market-leading customers in need of economic and cultural transformation.

As Oliver Gerstheimer stated in our interview, chilli mind's mission lies in a responsible design between the digital and the analogue. Good design is "positive design" and has a lasting influence on behaviour and customer interaction in the situational context. The Chilli credo: "The whole must be perceived as designable!" For Gerstheimer the role designers have to play in today's corporate culture is obvious: "We need a C-level design, i.e. a flight level at board level, because the precise and human-centred design of digitisation and transformation processes provides enormous leverage, impact and relevance for future value creation and innovation".

(aus dem March 2020 Newsletter)



chilli mind online:
http://www.chilli-mind.com
LinkedIn
Instagram

Oliver Gerstheimers inspirations:
Stefan Sagmeister
Buckminster Fuller
Horst Rittel

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50 Years IDZ

Design in Focus


As part of the IDZ's 50th anniversary, students of the Industrial Design and Communication Design courses at the HTW Berlin interviewed designers, scientists and entrepreneurs on the current role of design and their vision for its future.