The IDZ Academy offers knowledge on selected topics. In the fall of 2024, we focused on sustainable design.
Various experts were part of the IDZ Academy offering knowledge transfer. We would like to take this opportunity to thank Lorenz Garbe, jut-so, for his insights into environmentally friendly websites, Marcus Morczinietz, wirDesign, for his explanations on inclusive corporate design in the digital sector, Dr. Stephan Kabasci, Fraunhofer UMSICHT, for the state of research in the field of “bio-based plastics” and Antje Meyer and Lina Reifegerste from sustainable natives for the session on “CSRD / reporting obligation” and the opportunities this presents for designers and entrepreneurs.
Many thanks also to Julian Witte, unyt Berlin, and Peter Post, circular-experience.org, for designing two workshop formats for the circular economy in the areas of product design and service design.
A networking event at the end of September - around the halfway point of our series - provided an opportunity to network with each other and also to take a look at the submissions for this year's Federal Ecodesign Award.
If you are interested in promoting these topics exclusively in your company, you are welcome to contact our experts for the webinars and workshops via ecodesign-circle@idz.de.
The series "Zukunftsfähig durch nachhaltige Gestaltung – Ecodesign in Theorie und Praxis" impressed the jury of the Berlin Innovation Challenge 2024. IDZ Berlin expresses its gratitude for the award and thanks the Senate Department for Economics, Energy, and Public Enterprises for their support.
5.00 pm–6.00 pm
IDZ Event
Environmentally friendly websites - overview and practical examples
Webinar with Lorenz Garbe, jut-so,
The CO2 footprint of the internet and how entrepreneurs can influence it:
In the online seminar, Lorenz Garbe will provide an overview of the internet's CO2 footprint and explain how and where it is generated. He will then use practical examples from design and technical development to show what entrepreneurs can do to minimize the CO2 emissions of their websites. The seminar will also cover topics such as "sustainable hosting" and "sustainable use of artificial intelligence."
Lorenz Garbe is a trained industrial engineer and has been leading the digital agency jut-so since 2018, specializing in brand work and the development of environmentally friendly websites.
5.00 pm–6.00 pm
IDZ Event
Inclusive corporate design
Webinar with Marcus Morczinietz, wirDesign.
Opportunities through the European Accessibility Act:
In this webinar, Marcus Morczinietz will explain how the European Accessibility Act (EAA) will change the requirements for corporate design. The legal requirements that will apply to companies starting in 2025 will be examined, and an explanation of what accessibility is and how it can be used as an opportunity for innovation and social responsibility will be provided. Best practices will be presented, along with practical tips for integrating accessible solutions from the beginning of a project.
Marcus Morczinietz has been working as a designer since 2007. He specialized early on in digital challenges at the intersection of design and technology. In 2011, he founded a creative agency and advised companies such as Volkswagen and the Westermann Group. Since 2017, he has strengthened wirDesign in the area of User Experience. He advises DEKRA, Medios, and Volkswagen Financial Services on digital projects and is also personally committed to digital inclusion.
9.00 am–1.00 pm
IDZ Event
Sustainable product design
Workshop with IDZ member Julian Witte from unyt.berlin.
Opportunities and Tools within the Development Process:
The workshop focuses on the fundamentals and application of sustainable product design. Through a case study, it demonstrates how design with a focus on sustainability can be effectively utilized and the positive impact it can have.
Julian Witte will guide participants through the process from analysis to solution development approaches along the entire product life cycle. Participants will gain methodological knowledge and can immediately apply it in smaller groups using a case study. This format is suitable for design students as well as individuals from construction and research & development.
Julian Witte is an industrial and graphic designer and the managing owner of the design agency unyt.berlin, which specializes in the design development of capital goods and high-tech systems. His agency works with startups, SMEs, and corporations. Sustainability is always a focus in his design strategy, which he also conveys in his representative professorship at the Münster School of Design.
2.00 pm–6.00 pm
IDZ Event
Circular Experience Design
Workshop with IDZ member Peter Post.
Creating good customer experiences in the circular economy:
End customers determine the success of circular business models. They are confronted with completely new challenges beyond consumption - from repair to refurbishment to resale. In the “Circular Experience Design” workshop, Peter Post introduces the basic principles of the circular economy and uses concrete examples and exercises to enable participants to design circular services themselves from a customer perspective using a service design sprint developed for this purpose. He explains UX design patterns that reduce development times and costs in practice. The Circular Experience Library he developed for this purpose was awarded the German Federal Ecodesign Prize.
Peter Post is a brand, service and UX designer with more than 25 years of
experience in agencies such as Scholz & Volkmer and initiator of the Circular-experience.org platform. On the board of the International Design Center Berlin, he promotes circular design. He is Ambassador of the UX Design Awards, co-founder of the Behavioral Design Camp and a regular keynote speaker. He was also involved in the development of the sprint methodology discussed in the webinar as part of a European Union project.
6.00 pm–9.00 pm
IDZ Event
IDZ Community event: networking & drinks
The International Design Center Berlin invites you.
On September 24th, the International Design Center Berlin (IDZ) will host a networking and community event at feldfünf in the Metropolenhaus, aimed at all participants of the IDZ Academy "Sustainable by Design," the Berlin Innovation Challenge participants, and anyone interested in sustainability and design.
This event offers the opportunity to exchange experiences, gain new insights, and build valuable connections. With the exhibition for the Federal Ecodesign Award jury session taking place at the same time in feldfünf, attendees can also explore and discuss the submitted projects, discovering inspiring examples of sustainable design.
To facilitate participation and ensure optimal event planning, we kindly request prior registration via Eventbrite.
Event is free of charge.
9.00 am–10.00 am
IDZ Event
Bio-based plastics
Webinar with Dr. Stephan Kabasci
Material Alternatives for Various Applications:
Petroleum-based plastics have dramatically transformed the world of materials since the 1960s. They enable an immense variety of shapes and colors at low costs and weights. However, the plastic industry is already responsible for a significant portion of anthropogenic CO2 emissions, a share that is expected to grow in the coming decades. Bio-based plastics present a more climate-friendly alternative, allowing for the benefits of plastics without the associated environmental drawbacks. In this webinar, Stephan Kabasci will provide an overview of the current range of bio-based plastics and demonstrate how their use affects climate balances and other ecologically important parameters.
Dr.-Ing. Stephan Kabasci works in Strategic Project Development at the Fraunhofer-Institut für Umwelt-, Sicherheits- und Energietechnik UMSICHT.
5.00 pm–6.00 pm
IDZ Event
Opportunities through the new Reporting Requirement (CSRD)
Check-in with Antje Meyer, Susainable Natives
What Opportunities Does the New Reporting Requirement (CSRD) Present for Designers?
Under the CSRD (Corporate Sustainability Reporting Directive), over 14,000 companies in Germany are required to make their sustainability efforts transparent and report on them. Sustainability is taking center stage for many companies — ranging from recognition, to reporting, to implementation. Consequently, more and more smaller businesses will also need to report on their positions regarding ESG (Environmental, Social, and Governance) issues.
How can designers support their corporate clients in this process? The check-in will cover the fundamentals of the new EU regulations and explore the opportunities that arise from these new requirements.
Antje Meyer is a networker, strategist, and coach specializing in sustainability, leadership, and communication. With over 30 years as an entrepreneur, she is the co-founder and supervisory board chair of sustainable natives eG, a cross-disciplinary consultancy for transformation, and the innovation agency nextblooming gmbh in Berlin. Actively engaged in the Berlin business community, she has been the chair of the IHK Committee on Sustainable Metropolis since 2022 and teaches Corporate Communication and Leadership Excellence at FHGR, Graubünden.
The series "Zukunftsfähig durch nachhaltige Gestaltung – Ecodesign in Theorie und Praxis" impressed the jury of the Berlin Innovation Challenge 2024. IDZ Berlin expresses its gratitude for the award and thanks the Senate Department for Economics, Energy, and Public Enterprises for their support.
Registration is available via Eventbrite.
The event will be held in German.