In June 2020, together with our project partner Sqetch by Sourcebook GmbH, we launched our new internationalization project "Innovations for a Global Market - Cooperation Network Berlin & China (CN-BC)"! The project aims at promoting knowledge exchange and network building in the design and green-tech industries from Berlin and China. With this project, IDZ will support the development of relations between companies in the fields of UX/UI design, digital strategy, industrial and service design and sustainable technologies from Berlin with the companies, universities, research institutions and the design field in China.



Contact


Magdalena Jaster
Project Management
T +49 (0)30 61 62 321-18
magdalena.jaster@idz.de


The project „Innovations for a Global Market - Cooperation Network Berlin & China (CN-BC)” is federally funded through the Berlin based funding program for network-building and internationalization “Förderprogramm für Internationalisierung - Netzwerk Richtlinie”, co-funded by the European Union (European Regional Development Fund).



Events

6/3–7/1/2021
8.30 am–11.30 am
IDZ Event

CN-BC Joint Brokerage Event: Innovating Food Brands, Products and Culinary Experiences in cooperation with +86
In cooperation with the +86 design sharing platform in Beijing, the focus will be on re-branding, reinventing food products, designing food packaging and service design.

The digital Joint Brokerage Event (JBE) is a matchmaking event for Berlin and Chinese companies active in the fields of design and sustainable technologies. Organized in collaboration with our Chinese network partners, they offer a mix of talks and matchmaking with 1-on-1 business matchmaking calls.

If you would like to attend one of these events or are interested in learning more, please contact magdalena.jaster@idz.de and register in the members area of the CN-BC website.

Thursday, 2/25/2021
4.30 pm–5.30 pm
IDZ Event

Save the Date! “Go to China” Digital Meet-up #4
Digital marketing and Consumer insights

With a population of about about 1.4 billion people, China is a very attractive market. However, to set foot in this market and with respect to localisation and marketing, international players have to overcome a number of obstacles. First of all, the language and culture are fundamentally different. Furthermore, the Chinese internet landscape has developed largely independently from the rest of the world. The big players on the international level such as Google, Wikipedia, Facebook or Slack are not freely available, while national platforms like WeChat, Weibo and TikTok are indispensable and hugely influential.

In this digital CN-BC meet-up #4, Miriam Theobald, Co-Founder & COO of DŌNGXii, will provide an overview of the nature of the "Chinese internet": what channels and possibilities are there to market your product or service digitally, and what socio-cultural needs do customers have in China today?

All participants will have the opportunity to join in with comments and questions.

We look forward to having you join our next meet-up on February 25th from 4:30 pm until 5:30 pm (CET)!

Register here

Tuesday, 1/19/2021
9.00 am–10.30 am
IDZ Event

Berlin China
Virtuel „Go to China digital Meet up // Market entry strategies #2“

Our next CN-BC “Go to China” digital meet-up, the second part of our series on China market entry strategies, will take place via Zoom on 19. January 2021 from 9:00 am until 10:30 am (CET).

We are excited to welcome three of our network partners and look forward to introducing them to our
community:
Shenzhen Industrial Design Profession Association (SIDA), presented by Ivy Yang, Global Business & Cooperation Division, and
Beijing 86 Cultural Co., Ltd, presented by International Project Manager Yolanda Xiong , and
Dongxii, presented by Co-Founder & COO Miriam Theobald.

We will also look at case studies of two Berlin-based companies within the green tech and design industries. We are looking forward to hearing about their experiences with entering the Chinese market, opportunities they were given and challenges they had to face as well as the advice they want to give.

Sustify GmbH, presented by Founder & CEO Sonja Westphal. Sustify helps to improve compliance with social and environmental standards by educating the workforce by means of an interactive, gamified learning app.
büro+staubach GmbH, presented by Partner & Managing Director Jan Wielert as well as Founder & Managing Director Christina Finger . büro+staubach is an industrial design agency with a focus on mobility.

All participants will have the opportunity to join in with comments and questions. We look forward to having you join our next meet-up!

Register here!

Tuesday, 12/8/2020
9.00 am–10.30 am
IDZ Event

Berlin China
Save the Date! „Go to China digital Meet up // Market entry strategies #1“

We would like to invite you to our next CN-BC “Go to China” digital meet-up on 8 December, starting at 9:00 am and finishing at 10:30 am (CET).

"What kinds of market entry strategies exist and which ones apply for whom when entering the Chinese market?” In the first meet-up in our new series on China Market Entry Strategies, we will focus on this important question, which – given the allure of the Chinese market – is likely to occupy many of you.

For all of China's economic attractiveness, companies should be aware of the risks of entering the market. Strong competition, a sometimes unclear legal situation and cultural differences are typical challenges that newcomers have to deal with. This is all the more relevant for small and medium-sized enterprises with limited financial and human resources. Here, risks and opportunities should be carefully assessed in advance.

We are looking forward to discussing the most relevant questions in this context with you and our guests: Which strategies exist and which ones are the best match for your company? What opportunities does entering the Chinese market offer your company? What are the typical Do’s and Don'ts?
We have invited three highly competent experts to join us for the meet-up:
• Ms. Sandra Schulze, Area Manager China, Berlin Partner for Business and Technology,
• Mr. Mathias Mueller, Managing Director of the German Centre for Industry and Trade Taicang,
• Mr. Achim Richter, Senior Partner of the consultant network Kleef&Co with focus on market entry in China.

After the panel discussion there will be an opportunity for participants to join in with comments and questions.

Register now under the following link: zoom.us

We look forward to seeing you!

Wednesday, 10/14/2020
5.30 pm
IDZ Event

Berlin China
Save the Date: “Go to China” digital Meet-up

We would like to warmly invite you to the first digital Meet-up of our "Go to China" Meet-up series, which will take place on October 14th, 2020 at 5:30-7:00 p.m.

The “Go to China” Meet-up series is part of the internationalization project “Innovations for a Global Market - Cooperation Network Berlin & China (CN-BC)”, which aims at exchanging knowledge, building networks, promoting Berlin’s innovation potential, and promoting the entry of Berlin’s design and green tech companies in the Chinese market.

In the virtual Meet-up, we’ll be introducing the project and two of our CN-BC network partners: Sabine Yang-Schmidt, head of the Senate Department for Economics, Energy and Public Enterprises (the Berlin Business Liaison Desk China) in Beijing as well as Jörg Höhn from Joerg Hoehn Consulting. Together we will discuss the opportunities and challenges for Berlin companies in the Chinese market.


Registration: https://www.eventbrite.de/e/go-to-china-digital-meet-up-1-registration-122226750501






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introduce themselves


Anfang 2020 haben wir begonnen, in unserem monatlichen Newsletter ein IDZ-Mitglied des Monats vorzustellen.

Wir haben inzwischen vier dieser Beiträge auf der Website gesammelt, und hoffen, mit der Zeit einen interessanten Einblick in unsere Mitgliederstruktur zu geben.


50 Years IDZ

Design in Focus


As part of the IDZ's 50th anniversary, students of the Industrial Design and Communication Design courses at the HTW Berlin interviewed designers, scientists and entrepreneurs on the current role of design and their vision for its future.